It may be coincidence that this is Friday the 13th. You might say it is THE Friday the 13th, but you would be wrong because it's one of two for this year. Friday April 13, 2007. 700 years ago there was a friday that was the thirteenth of the month, but that was in October, and I suppose that there were two during that year as well. I don't think the Georgian calendar has changed that much since then.
The thing is, this friday the 13th has gone by with no mention at all. In fact people are going to be a little dissappointed that they missed it, especially the morning News. I think that bumble head with the receding hairline, I can't think of his name, he got bitched out by Tom Cruise about anitdepressants; that guy. He's going to make some koozy remark about "well I hope the people of America are ready for this very unlucky of days," the journalist that he is...
Maybe it will be Fox and Frinds. They're all going to hell btw. But there really is no solice in that as the guy who does the Crooks and Liars blog because they'll probably bring fruit baskets or like instruction pamphlets on how to make napkin origami. Hell will never be the same. I don't watch news anymore, it makes me sad, I read the news from a lot of sources which I think you do too. So watch out for some mention.
That Friday the 13th, 1307 was the day that King Philip ordered the arrest of the Poor Soldiers of Christ. I bet the ones that lived didn't make much of an impression on the other inmates, they took a vow of celibacy, AND a vow of non bathing, they wore lamb skin PJs too... maybe thats the holy trinity of not getting laid. No sex, No Shower, No other clothes but leather feeties.
I'm getting beside the point. SO it turns out I'm a little bit superstitious.
Look out for wierd shit.

((I'm trying to update this weekly *note to self* Try not to sound so bitter))

News releases are a boon, which can draw attention and hit to your website, business, book, blog, etcetara. However, you cannot present a news release on nothing. The best advice that we have been presented with is to think like a reporter with your PR.

Reporters will only keep your news release on their desk ( and not put it into some file for filler and puff) if you have a story to tell, or, more specifically, if you have a story for them to tell.

In history songs, and stories were what survived the sands of time while the people and the things that they were about faded into obscurity or fell to dust.

How can you ensure that your news release is what your company needs?

If you are an aficionado of all things Elvis, then you should have no problem reconstructing his rise to fame, his fall, and all of the complicated relationships that he encountered, and how they affected his life, career, waistline, eating habits and on, and on. The same for any hobby or enthusiasm. But if you start affections about those things and your involvement in them without considering the interest that others have for your subject or what is different about you then your words will go right by, or worse, those that hear them will not listen again when they hear you talking.

You'll be, "The Elvis Freak."

Objectivity may be difficult when you are looking at your own product or passion. It is necessary if you want to get ink.

Consider what you are doing that is different. Think about how you can make those differences interesting.

Some of the decisions that your business makes will effect what opportunities you have to get the word out about yourself.

Give all of the information that a reporter needs to say something about you. Something good. Make his job easy and he can have tons of attention directed to your purpose. In a sense it is your calling card.

In the body of the news release use names of individuals.

What they did, or are doing that is so important, and what the purpose is of getting the word out.

Use the inverted pyramid technique - Most important to least important = Who, What, When, Where, How and Why.

Do not make it sound like advertising or self promotion. people have a built in filter for such things and they will stop listening if they thing that your news release is a commercial. Your book will go unread and your website will get fewer hits.

Doing a news release the right way can be like a giant fishing net. Make sure yours does not have a big hole in it and the sea is yours.